To retain existing customer relationships and forge new ones, Adobe’s 2023 Digital Trends: Retail in Focus report found that crafting impactful, hyperpersonal shopping experiences is essential. Learn how retail leaders can meet consumers’ rising expectations across all channels for a more efficient year’s end.

Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.

Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

In times of economic uncertainty, it’s essential to foster an environment that both nurtures and challenges employees. In this discussion, Raval shares strategies to nurture a more collaborative, creative culture among employees, and how Frito-Lay is undertaking a digital evolution.

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

Bots might soon replace professional interactions: ChatGPT is coming to Slack as companies go all in on generative AI. It would be wise to tally the pros and cons of AI adoption.

PNC’s efforts led to the invalidation of three USAA mobile check deposit patents, opening the door for appeals from both banks.

Adversarial relationship with China is bad for tech: Retaliation by Beijing shouldn’t surprise us as Biden eyes more tech sanctions and a US general starts preparing for war.

A tech cold war intensifies: A federal order protecting US tech interests highlights anxiety over China surpassing the US as a global tech superpower. Some weaknesses are closer to home.

Big Tech gets old-fashioned: Apple summoning its employees back to the office isn’t going over well. As workers threaten to quit, other tech companies could fill the satisfaction gap.

Down to collab? A look at influencer income

In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. The app’s integration with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.

The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.

Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.