Co-brand Trends & Statistics
How the GM card helps Barclays’ growth strategy
The card will expand Barclays’ presence in the US credit card industry and help diversify its card volume
Amex gives Delta SkyMiles co-brand cards a makeover—but it comes at a cost
The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs
Rumored Walmart partnership could reboot Synchrony’s growth after underwhelming Q1
After an underwhelming Q1 performance, revisiting a Walmart partnership would play to its strengths.
Walmart’s Capital One card lawsuit could put a major portfolio up for grabs
If the deal is terminated, one of the largest retail portfolios could turn into an industry-leading digital innovation opportunity.
American Express and Cardless team up to broaden co-branded card capabilities
The partnership will let brands launch digital co-branded cards that operate on Amex’s network and integrate Amex Offers and other perks.
Rebranded Bread Financial rolls out Victoria’s Secret co-brand card amid digital refocus
The Victoria’s Secret Mastercard rollout follows the issuer’s digital-focused rebrand.
Extending Kohl’s card partnership helps Capital One tap retail spending growth
Capital One already issues the private-label Kohl’s Card and will pilot a co-brand program in early 2023.
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