The partnership brings card-linked offers from major brands, expanding OnePay rewards beyond Walmart.

Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

Many consumers are opening new bank, credit card, and investment accounts and migrating some financial activities instead of switching entirely, per a J.D. Power study. Chime and SoFi led with conversion rates, and about half of Chime customers are primary, far exceeding large incumbents. FIs should carefully reconsider their approach to efficient customer acquisition and retention. Consumers may appear unwilling to make a clean break with their bank, but they try products offered by other institutions and slowly slip away if they like what they see.

A minor technical failure took down Amazon Web Services (AWS) for several hours. Disrupted financial apps reportedly included Chime, Coinbase, and Venmo. Some financial institutions (FIs) were also reportedly affected.A mistake in a digital transformation project or a poor choice of vendor can have far-reaching consequences for a bank’s customer relationships and compliance with recordkeeping regulations. The solution for banks that can afford it has been redundancy through hybrid deployments to the cloud and on-premise.

Chime debuted the Chime Card, a secured credit card with no fees or interest. Cardholders can receive 1.5% cash back in rotating categories for groceries, gas, restaurants, and utility bills after placing a qualifying deposit of $200 or more into a Chime checking account. With zero fees or interest, Chime’s ability to make a profit on this card is fairly limited. However, drawing more consumers from underbanked or underprivileged backgrounds into its ecosystem with enticing features could help build loyalty to eventually graduate cardholders to more traditional and profitable financial products as their credit histories improve and mature.

The news: Fintech giant Chime beat Wall Street estimates in its first quarterly revenue reporting as a public company, driven by strong demand for its digital banking services, per Reuters. Our first take: Chime's impressive debut as a public company is a powerful statement about the shifting dynamics of consumer banking. For years, traditional banks have dismissed challenger banks as a fringe trend. But Chime's financial performance proves there's a huge, profitable market for digital-first financial services. In addition, Chime’s focus on short-term liquidity tools and early pay access has positioned it as a valuable financial partner, especially as consumers are faced with pressing economic concerns.

The news: Klarna is pivoting toward digital banking in the US, preparing for its IPO amid growing scrutiny of the buy now, pay later (BNPL) market. This includes launching US debit cards and expanded savings offerings, with Klarna rebranding itself as a neobank aiming for a "super app" experience. Our take: This signals a broader trend of fintechs evolving into banks, intensifying pressure on traditional financial institutions (FIs) to differentiate. FIs must clarify their niche, pursue strategic scale, and accelerate digital transformation. Despite Klarna's expansion, FIs retain a key advantage: their card-based installment plans still outperform BNPL in customer satisfaction.

But fintechs are leading the way, using superior bill-pay offerings as differentiators.

This could give Chime access to more Gen Alpha and Gen Z customers.

The fintech will immediately offer certain customers up to $500 in loans.

Consumers aren’t ready to quit cash yet: The shift to digital delivery of services hasn’t relieved banks of their duty to manage cash—particularly if they’re seeking to win over cash-carrying millennials and Gen Zers.

Some are disproving the commonly held belief that they can’t reach profitability.

We look at how some major fintechs’ marketing strategies helped put them on the map.

Bank of America leads US banks in Instagram followers: Social media’s influence on Gen Z’s financial behavior underscores its importance in marketing campaigns.

Why big banks are losing market share with younger generations: A report finds fintechs and neobanks have captured 47% of all new checking accounts opened in 2023, and that Gen Zers increasingly see them as their primary accounts.

This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.