For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.

In the latest episode of "Behind the Numbers," analyst Paul Briggs discusses three key developments he predicts will have an outsized impact on media, marketing and technology in Canada next year.

Previewing three trends that will impact how brands engage consumers in Canada next year.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Sarah Zhang, co-founder of Points (PTS), offers her take on China's social credit system.

Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.

Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.

Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.

Bennett Hong, CTO of adtech company Jingshuo, discusses what's keeping advertisers in China from adopting blockchain technology.

Christiana Cacciapuoti, executive director at consortium AdLedger, talks about the most exciting blockchain applications for digital marketing.

Salon Media Group CEO Jordan Hoffner talks about using blockchain and cryptocurrency mining to fight fraud and ad blockers.