CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.

Sony AI released the Fair Human-Centric Image Benchmark (FHIBE), a freely available image data set to test AI fairness using images from 2,000 volunteers across 80 countries—all consent-based and removable on request, per Engadget. Independent data sets like FHIBE give marketers, platforms, and regulators a common reference point for evaluating AI performance. That helps brands prove compliance, reduce reputational risk, and speed up adoption of trustworthy automation. Tools like FHIBE could excise bias and rebuild trust in how AI sees—and represents—people in marketing and advertising processes.

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

The top B2B marketing trends in 2025 include AI-driven insights, first-party data strategies, and balancing automation with authenticity. In this report, marketers and agencies can learn how to embrace these evolving strategies in order to boost engagement, trust, and ROI.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

Banks are experimenting with emerging technologies and business models to find new revenue streams. But stepping outside traditional banking molds introduces more business, reputational, and regulatory risk.

It’s the first state to require insurers to establish such rules. As others consider similar laws, insurers need to stay one step ahead in combating bias.

FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.

Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

AI is moving fast and might break things: Keen Technologies’ goal for human-like AI is part of a trend that’s triggered an ethical AI backlash. But there’s a common-ground approach.

The slippery AI consciousness debate: More controversy in Google’s AI team exposes the foggy world of artificial sentience. Mounting concerns about AI warrants more Big Tech accountability and transparency.

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.

Is AI becoming Big Brother? Human presence and emotional-state detection technologies are raising civil rights alarms bells. Although they could have merits for productivity, they’re also invasive and error-prone.

In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

Marketers are turning to technology and inclusive design to ensure their websites, customer experiences, and campaigns are accessible to all consumers, including people with disabilities.