It can remember customers across chats and make personalized recommendations.

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

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Its plan to significantly reduce its presence in Mexico is just one example of how scale could be a double-edged sword for banks.

The UK-based neobank now offers app support for people making cross-border transfers between the countries. Its US division CEO spoke to Insider Intelligence about the feature and Revolut’s plans for a US-focused marketing push and expansion into Latin America.

Simple customers met with turbulent switch to BBVA USA: The shuttered neobank’s users faced lockouts as their accounts migrated over the weekend to sister bank BBVA USA—giving competitors an opening to attract affected customers.

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.