The cloud-based platform will offer personalization, modernization, and speed—but it will face big competition.

The API-powered BaaS platform Marketa for Banking offers seven products and is available in 40 countries.

Their strategies must address business challenges, hiring hurdles, and new technologies.

Taking risk on technology is crucial to competitive advantage: Banks are challenged to counter emerging threats, seize opportunities, and build an innovation pipeline. While digital organizations evolve, corporate labs, ventures, accelerators, and strategic investors lead the charge.

Railsr has become the latest embedded finance firm to raise money, netting $46M.

A Fed official has suggested updating bank merger rules that account for the proliferation of fintechs and nonbank entities in the banking system.

Despite only holding about $9.1B in assets, the US bank has attracted big-name fintech clients and another funding round.

Green Dot strikes open banking deal with Plaid: Green Dot’s neobank customers gain data-sharing capabilities for 6,000-plus outside apps. Are its banking as a service (BaaS) clients next?

APIs take off among banks: They’re critical for “as a service” innovations, but APIs raise the challenge of working with legacy tech stacks and finding developers during a talent shortage.

Competition from fintechs and consumer brands is compelling leading banks and technology providers to revise their strategies. These fintechs and brands are scaling and evolving rapidly on top of banking as a service (BaaS) and open banking infrastructure. We’ve spoken with executives at financial institutions, fintechs, and vendors about how to thrive in an ecosystem that’s reshaping financial services.

Available to fintechs and consumer brands, the solution lets Q2 tap into a market with great potential and add to its breadth in banking-as-as-service (BaaS).

The UK-based neobank’s founder and CEO Anne Boden outlined plans to offer banking as a service globally in 2022, giving Starling a potential opening into embedded finance.

It’s not alone in the race. An influx of new BaaS entrants indicates the emergence of an industry to underpin embedded banking.

The UK neobank’s banking as a service offering could open up a promising business line—helping nonbanks to offer banking products that interest consumers.

Payments service providers are building an array of financial services to compete with financial institutions (FIs). Lending, bank account products, issuing, and other services that have been FIs’ bread and butter are being challenged in a bid to add more revenue opportunities and engender greater loyalty. These payment disruptors, such as Square, Stripe, and Shopify, are using their existing relationships with small businesses to attract clients away from FIs and persuading them to use their own financial offerings.

Service providers are using their existing relationships with small businesses to move into financial services, taking on financial institutions by offering solutions like lending and bank accounts that are powered by partnerships, digital banking developments, and even in-house banks.