For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.

Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.

“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

Previewing three trends that will impact how brands engage consumers in Canada next year.

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

Augmented reality investors, marketers and tech providers weigh in on why the market is ready for AR—and why it's the right time for marketers to make their move.

Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.

Tony Bevilacqua, founder and CEO of augmented and virtual reality measurement platform Cognitive3D, discusses the metrics available for marketers that want to measure augmented reality experiences.

Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.

Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.

Mobile retail apps are critical to succeed in today’s omnichannel commerce landscape, but many retailers are still behind the curve. This report provides an overview of the retail app market, successful tactics of the market leaders, and what retailers should do to get their mobile app strategies right.

Marketers discuss how much VR, AR and MR—or mixed reality—will grow and coalesce.