Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

For years, luxury brands around the world have been slow to adopt digital. But the pandemic has sped up the process, forcing many to pivot and innovate during a time when a large number of transactions are happening digitally.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.

Footwear retailer Payless, which filed for bankruptcy last year, is relaunching its brand with a new ecommerce site and brick-and-mortar ambitions.

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

eMarketer principal analysts Nicole Perrin and Yory Wurmser discuss which companies are the best at marketing, and why. They also talk about consumer willingness to share their location, free speech on YouTube and some of the ways brands are using augmented reality.

There’s a lot of enthusiasm around retail and tech, particularly visual search. While not mainstream yet, more than half of US internet users said they were most excited about using the technology as part of their shopping experience, according to a survey conducted by ViSenze.