After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Pandora outpaces Spotify for brand recognition in US

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

US adult listeners will spend an average of about 34 minutes a day on podcasts, according to our latest estimates. Time spent is 2 minutes less than last year due to the pandemic's impact on listening behavior, but it should return to pre-contraction levels by 2022.

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

eMarketer forecasting analyst Eric Haggstrom explores our ad spend estimates for Pandora and why programmatic ads, specifically, are its bright spot.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is?

Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.

In today’s “eMarketer Daily Forecast” video, forecasting analyst Eric Haggstrom digs into our numbers on digital music audiences. Watch now.