With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.

At the end of last year, we asked three important questions about Facebook in 2019.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.