Amazon advertising Trends & Statistics
Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.
Amazon Is Now the No. 3 Digital Ad Platform in the US
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.
It Keeps Getting Harder to Drive Sales with Amazon Ads
Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.
Getting ‘Primed’ for Amazon Prime Day 2018
Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.
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