But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.

Health influencers drive real behavior, but trust rests with doctors and patients. As creators gain reach, healthcare marketers must harness influence while protecting credibility, safety, and compliance in a high-risk category.

Pharma brands are partnering with Reddit to engage with patients more directly, according to a panel discussion at last week’s Advertising Week New York event. Healthcare and pharma brands need to be on Reddit, where communities actively discuss wellness, medications, and medical services. However, healthcare and pharma marketers must avoid obvious promotions, and instead post information that can help people while conducting their own Q&As hosted by company leaders with medical credentials.

The news: HHS Secretary Robert F. Kennedy Jr. replaced the CDC’s influential vaccine advisory board with 8 new members, including some anti-vaccine advocates. Our take: The new HHS administration's public statements and actions undermine the safety perception of all vaccines. Drugmakers on the sidelines risk consumer trust—and vaccine uptake. It’s time to partner with respected medical groups like AMA to counterbalance confusion.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

We unpack the AMA’s digital health report findings and explore how efficiency is driving RPM adoption.

We unpack the AMA’s recent report on behavioral health integration via telehealth and highlight 2 key areas where digital health can drive access to mental health.

Spelling out the value of virtual care: The AMA released a framework to measure the value of virtual care—this could help health systems get a clearer idea of the return on their telehealth investments, but they still have patient and provider woes to deal with to reap its full ROI.