Alexa Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alexa
How Hearst Leverages Voice for a New Kind of Brand Partnership
Interview
Jun 25, 2018
Chris Papaleo, executive director of emerging technology at Hearst, discusses how the publisher puts itself in the position to benefit its brand partners.
Hey Alexa, Who’s Using Smart Speakers?
Report
May 29, 2018
This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.
Thanks, Alexa. But I'll Buy It In-Store
Article
May 08, 2018
More people are leaning on voice-enabled devices for routine tasks, like research. But when it comes to voice commerce, most still prefer to shop the traditional way.
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