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Alexa Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alexa

Amazon gains on Google and Meta, as the duopoly becomes a triopoly

Article
Jun 06, 2023

“If you want to dominate the digital landscape, you’ve got to win or be a clear leader on the three core pillars: media, advertising, and commerce,” our analyst Andrew Lipsman said during our recent “Attention!” summit.

Smart lighting, security drive increase in smart home device adoption

Smart lighting, security drive increase in smart home device adoption

Article
Feb 22, 2023

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

Voice assistant use is strong—revenue potential, not so much

Voice assistant use is strong—revenue potential, not so much

Article
Dec 02, 2022

Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.

Amazon plans 10,000 job cuts in retail, devices, and HR

Amazon plans 10,000 job cuts in retail, devices, and HR

Article
Nov 16, 2022

It’s Amazon’s turn to cut jobs: Amazon comes to terms with economic realities, cutting 1% of its workforce to better prepare for Q4 headwinds, uncertainty, and earnings slowdowns, which could lead to further layoffs in 2023.

US FTC investigating Amazon’s iRobot acquisition

Article
Sep 13, 2022

Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.

US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Article
Apr 20, 2022

Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.

A not-so-smart rise in smart speaker ownership

A not-so-smart rise in smart speaker ownership

Article
Apr 07, 2022

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

Tripadvisor: A case study of AI implementation in CX

Article
Apr 04, 2022

Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.

Amazon’s Amp builds on—and deviates from—the Clubhouse playbook

Amazon’s Amp builds on—and deviates from—the Clubhouse playbook

Article
Mar 09, 2022

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

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Conversational AI Use Expands

Conversational AI Use Expands

Report
Jan 27, 2022

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Amazon digs deeper into healthcare with Alexa Smart Properties

Article
Oct 26, 2021

Amazon’s new Alexa-powered tool for hospitals and senior living centers keeps providers and patients more connected—a sign Amazon wants a bigger piece of the senior care market.

Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement

Article
Sep 10, 2021

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem

Audio
Aug 05, 2021

On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Privacy as a Competitive Advantage

Privacy as a Competitive Advantage

Report
May 18, 2021

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

3 trends from this year’s NewFronts

Article
May 07, 2021

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

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