Germany’s digital landscape is evolving as advertising investment shifts across channels, AI gains a greater role in advertising and the shopping journey, and ecommerce, social commerce, and changing media habits reshape consumer behavior.

Despite broad adoption, limited training and creative concerns make human skills as important as AI fluency.

In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do about it. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Gadjo Sevilla and Vice President of Global Brand Partnerships at Verve Anna Slater. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

The global AI race looks different depending on how it’s measured. Emerging markets dominate among internet users, while developed markets lead across the broader population.

Singapore's digital economy is evolving as advertising investment grows, AI adoption accelerates, and consumers embrace digital-first shopping and media.

Thailand's digital market continues to evolve as ad investment grows, AI adoption accelerates, ecommerce expands, and consumers embrace digital-first shopping and media habits.

AI adoption outpaces marketer training: 43% of marketers lack formal training, leaving leaders to close skills gaps before AI can deliver meaningful results.

GenAI user penetration is high across Asia-Pacific, but every country has its nuances. Government policy, local AI ecosystems, demographics, and digital infrastructure are creating distinct paths to adoption in China, India, Japan, and South Korea.

Gen Z is embracing AI, but trust in the technology still lags. Even as the tool increasingly shapes work and life habits, traditional search remains the go-to for Gen Z purchase decisions.

AI accelerates agencies: Efficiency gains are clear, but lasting value depends on pairing AI with human creativity and strategic judgment.

AI Digital debuts AI Creative Studio: New genAI tools promise scalable, TV-grade creative—but consumer skepticism clouds payoff.

Customer experience (CX) is becoming one of the most important drivers of sustainable growth as retention, trust, and loyalty take priority over acquisition alone. In this video, Principal Analyst Kelsey Voss explores why CMOs are investing more heavily in CX—and how organizational alignment, AI, and journey consistency are shaping long-term customer relationships.

There’s a gap in usage and optimism, as nurses are more optimistic about AI improving care quality and outcomes.

Ten charts reveal where digital markets are headed as AI shapes ad trends, social and retail media take a bigger share of ad spend, and consumer adoption of AI-driven buying influences ecommerce growth.

Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.