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Learn More →Gen Z AI Users 2026
Adoption, Attitudes, and the Growing Role of AI in Gen Z’s Daily Lives
Table of Contents
Media Gallery
About This Report
Gen Z is embracing AI, but trust in the technology still lags. Even as the tool increasingly shapes work and life habits, traditional search remains the go-to for Gen Z purchase decisions.
Table of Contents
Media Gallery
Gen Z leads AI adoption but remains skeptical of its broader value. Even as the technology increasingly shapes everyday decisions, traditional search is still the cohort’s go-to for purchase decisions.
This deck covers:
- Gen Z’s AI adoption, attitudes, and confidence compared with other generations
- How Gen Z uses AI across work, school, and personal life
- The role of AI in Gen Z’s path to purchase
authors
Paola Flores-Marquez
Contributors
- Suzy Davidkhanian
- VP, Content
- Nikolai Dineros
- Nate Elliott
- Principal Analyst, GenAi in Advertising
- Na Li
- Director, Primary Research
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
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