Africa Trends & Statistics
Consumer tech rebounds in 2025—but growth shifts away from North America
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.
Where in the world is internet use rising the fastest?
Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.
Africa poised for fintech boom as funding momentum builds on record 2021
The continent’s fintechs attracted about $3.3 billion in funding last year as investors recognized the region’s huge growth potential.
In the Middle East and North Africa, social media wins the most digital ad dollars
Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.
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