Adidas Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Adidas
Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Footwear puts one foot in front of the other

Article
Aug 03, 2022

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

The fashion industry boosts its use of sustainable materials, but greenwashing remains

The fashion industry boosts its use of sustainable materials, but greenwashing remains

Article
Jun 29, 2022

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Tapestry, Apple, and other brands feel the brunt of China’s zero-COVID policy

Article
May 16, 2022

China’s zero-COVID policy hinders retailers at home and abroad: The mitigation measures put the brakes on both retail sales and manufacturing, which could have long-term implications.

As Nike pulls away from wholesale, sports apparel brands sense an opportunity

As Nike pulls away from wholesale, sports apparel brands sense an opportunity

Article
May 12, 2022

Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.

As scrutiny of fashion’s environmental impact grows, retailers implement textile traceability programs

As scrutiny of fashion’s environmental impact grows, retailers implement textile traceability programs

Article
May 06, 2022

More brands are turning to textile tracing initiatives to assess environmental impact: But these measures may result in more headaches than actual change.

Why Victoria’s Secret opened shop on Amazon

Article
May 02, 2022

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

D2C Brands 2022

D2C Brands 2022

Report
Apr 28, 2022

Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

Companies are relying on brand equity to overcome economic headwinds

Companies are relying on brand equity to overcome economic headwinds

Article
Apr 08, 2022

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

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Fashion resale is popular among consumers, but platforms struggle to make money

Fashion resale is popular among consumers, but platforms struggle to make money

Article
Mar 09, 2022

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.

Publishers and Commerce 2021

Publishers and Commerce 2021

Report
Apr 09, 2021

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

Western Europe Retail Trends 2021

Western Europe Retail Trends 2021

Report
Jan 14, 2021

Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.

China’s Retail Sector Begins Long and Winding Recovery

China’s Retail Sector Begins Long and Winding Recovery

Article
May 28, 2020

Weeks after China lifted its lockdown restrictions placed months ago to help stop the spread of the coronavirus, there’s a sliver of hope for the country’s retail sector.

Marketing with Stories on Facebook, Instagram and Snapchat

Marketing with Stories on Facebook, Instagram and Snapchat

Report
Nov 27, 2018

Stories are hot in social media, and the ad opportunities are growing fast. How are consumers using stories, and how do they respond to marketing in stories?

How’s that Digital Transformation Going?

How’s that Digital Transformation Going?

Report
Nov 02, 2018

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.

How Mature Are Marketers' Digital Transformation Efforts?

Article
Sep 19, 2018

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

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