Nordstrom, Kohl’s look to brand partnerships to boost sales: While Nordstrom turns to buzzy companies like Savage X Fenty to attract younger shoppers, Kohl’s takes a kitchen-sink approach.

Established brands pivot to reembrace wholesale, while digital natives—facing rising ad costs—struggle to find their second act.

On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues—as well as market share—in Q2.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.

D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly—not digitally native brands.

On Running is bullish after growing sales 91.4% YoY during the holiday quarter: But Nike’s strong Q3 performance underscored its position as the dominant sneaker brand on the market.

Adidas will rely on wholesale to help dig it out of its Yeezy hole: But weak demand from retail partners could delay its comeback.

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

China’s zero-COVID policy hinders retailers at home and abroad: The mitigation measures put the brakes on both retail sales and manufacturing, which could have long-term implications.

Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.

More brands are turning to textile tracing initiatives to assess environmental impact: But these measures may result in more headaches than actual change.

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.