Spotify is scaling its programmatic push, with Ad Exchange advertisers jumping 222% as reserved buys and stronger measurement court brand budgets.

Google’s ad tech remedies trial kicked off Monday as the search giant looks to prevent an ad tech breakup that would fundamentally alter the future of the open internet. If successful, the DOJ’s case against Google would reshape how open-web ads are bought and sold. Multi-billion dollar opportunities will open for competitors, potentially creating a more competitive—but less predictable—ad tech landscape for advertisers.

Google staff are quietly preparing Ad Manager for life as a potential stand-alone company, per The Information. Employees recently met with ad agencies—an unusual move for a publisher-facing business—as a federal court considers whether Google must divest its ad tech unit. Ad Manager generates an estimated $5 billion in annual revenues but faces declining demand and complaints from streaming players and publishers about slow innovation. With DOJ regulators pressing for a spinoff and rivals like Magnite and PubMatic gaining ground, Google’s outreach underscores how seriously it views the threat of breakup and the need for buyer-side relationships.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.

Despite a hardware sales dip, Apple’s services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.

Learn how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending.

Bipartisan anti-Google bill doesn’t bode well: The measure may not become law, but support for it could be a sign that tech regulation may eventually materialize.

Google’s secret anti-competitive project revealed: New court documents show that Google gave itself preference in its ad exchange, confirming long-held suspicions that the tech giant was running a monopoly.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.