Wechat Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wechat
Luxury Ecommerce 2023

Luxury Ecommerce 2023

Report
Oct 09, 2023

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

China Douyin Social Commerce Forecast 2023

China Douyin Social Commerce Forecast 2023

Report
Sep 14, 2023

Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Age verification is Amazon One’s new strategy for biometric POS expansion

Age verification is Amazon One’s new strategy for biometric POS expansion

Article
May 24, 2023

Moving away from retail can help it overcome growth roadblocks, while a look to China could signal what’s coming for the space

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Twitter’s trust issues complicate its super app ambitions

Article
Apr 17, 2023

Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Article
Feb 17, 2023

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

Worldwide Social Media Outlook 2023

Worldwide Social Media Outlook 2023

Report
Jan 31, 2023

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Asia-Pacific Social Media Outlook 2023

Asia-Pacific Social Media Outlook 2023

Report
Jan 23, 2023

Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

After the rockiest year in its history, where does Twitter go in 2023?

After the rockiest year in its history, where does Twitter go in 2023?

Article
Dec 22, 2022

Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.

Tencent’s cross-border payments suite highlights growing need to boost global business

Tencent’s cross-border payments suite highlights growing need to boost global business

Article
Dec 02, 2022

Weixin users can receive remittances from Tencent’s global partners directly to their wallets.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Can Meta transform WhatsApp into a super app?

Article
Nov 18, 2022

Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Super app Kakao’s outage underscores the frailty of app consolidation

Super app Kakao’s outage underscores the frailty of app consolidation

Article
Oct 21, 2022

The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.

What Elon Musk’s recommitment to purchasing Twitter means in seven key areas

What Elon Musk’s recommitment to purchasing Twitter means in seven key areas

Article
Oct 07, 2022

Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

TikTok parent ByteDance looks to extend dominance with new social recommendation app

TikTok parent ByteDance looks to extend dominance with new social recommendation app

Article
Jul 18, 2022

ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.

Musk’s vision for Twitter includes authenticated payments with user fees

Musk’s vision for Twitter includes authenticated payments with user fees

Article
Jun 21, 2022

The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.

WeChat and other mobile wallets face cost pressures from Beijing

Article
Mar 07, 2022

Tencent’s WeChat lowered its SMB fees in response to a government directive, and CBDC adoption may complicate business further.

Chinese firms face obstacles to entering the metaverse

Article
Feb 15, 2022

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or