Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Volkswagen Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Volkswagen
Mobileye books big wins while rivals retreat from autonomy

Mobileye books big wins while rivals retreat from autonomy

Article
Apr 24, 2025

Design wins power Mobileye’s bullish stance on autonomy’s future: A robust 83% revenue spike and new deals with Volkswagen and Lyft show Mobileye isn’t just surviving the autonomy winter—it’s positioning itself as its comeback story.

Germany’s economy faces stagnation as tariffs exacerbate existing challenges

Article
Apr 10, 2025

US tariffs could stall Germany’s economy this year: GDP is forecast to grow just 0.1% as the duties on autos and other imports curb companies’ access to an important growth market.

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

Report
Feb 28, 2025

US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

Wrap-up: CES 2025 hints at electrified, AI-led future

Article
Jan 10, 2025

CES underscored AI’s growing role in daily life and the rise of AVs and smart glasses. Promises of convenience stir debates about technology’s societal impact.

US Connected Cars 2024

US Connected Cars 2024

Report
Nov 13, 2024

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

VW reboots Scout Motors with direct-to-consumer EV trucks

Article
Oct 25, 2024

Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.

Uber eyes Cybercab partnership as autonomous vehicle market stalls

Article
Oct 15, 2024

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

GM cars can use Tesla chargers, Norway EVs outnumber combustion cars, and more

GM cars can use Tesla chargers, Norway EVs outnumber combustion cars, and more

Article
Sep 19, 2024

GM drivers can access Tesla chargers, Norway races ahead in EV sales, and VW struggles with recalls, highlighting both rapid progress and significant challenges in the global EV shift.

Voice Assistant User Forecast 2024

Voice Assistant User Forecast 2024

Report
Aug 21, 2024

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

Super Bowl Ads: Diversity efforts fall far short of a touchdown

Super Bowl Ads: Diversity efforts fall far short of a touchdown

Article
Feb 12, 2024

Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

In-car payments may see boost from Hyundai Pay launch

Article
Sep 08, 2023

Hyundai’s in-vehicle payments system can add more hands-free utility, attract more potential buyers, and bring in payments revenues

The world’s top EV brands

The world’s top EV brands

Article
Sep 30, 2022

Chinese automaker BYD was the top passenger electric vehicle (EV) brand in Q2, accounting for 16.3% of the units shipped worldwide. US-based Tesla ranked second, with an 11.7% share.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Building a global community: Airbnb and Volkswagen’s approach | Sponsored Content

Article
Jul 22, 2022

For global brands like Airbnb and Volkswagen, building online communities offers a way to strengthen relationships with customers, advance product development, and drive business value.

International Seabed Authority decides future of clean energy and ocean ecosystems

Article
Apr 04, 2022

Mineral arms race dives deep: The future of clean energy and ocean ecosystems hangs in the balance of the UN’s closed-door decision-making on deep-sea mining. Yet there are greener trajectories.

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Lockdowns in key Chinese manufacturing hubs compound supply chain issues

Article
Mar 16, 2022

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

GM partners with utility company to test EVs for emergency power

Article
Mar 09, 2022

EVs could become a lifeline in emergencies: EVs doubling as home backup power could alleviate their strain on electric grids and entice customers, but only if EV prices don’t skyrocket.

Industry Voices: Marketing in Uncertain Times with Volkswagen

Video
Jul 10, 2020

Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.

Germany Digital Ad Spending by Industry 2019

Germany Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or