Upfronts Trends & Statistics
Podcast | Why Are the TV Upfronts Still a Big Deal?
On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?
Daily Forecast: Upfront TV Ad Spending Growth Will Remain Strong in 2019
eMarketer forecasting analyst Eric Haggstrom considers our latest upfront TV and video ad spending numbers and explores why these ad buys are outpacing overall TV spending. Watch now.
Is Advanced TV Poised for a Breakthrough?
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Television Update Spring 2018
Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond
Powerful data and analysis on nearly every digital topic.
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