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SMB Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for SMB

What’s trending and what’s not during H1 ’23 as FIs prioritize profitability, cost cutting, and meaningful customer acquisition

Article
Jun 15, 2023

Banks are focused on B2B opportunities and generative AI to drive revenue as they usher crypto out the door.

Toast turns attention to bigger restaurant and hospitality brands

Toast turns attention to bigger restaurant and hospitality brands

Article
Jun 14, 2023

It partnered with FreedomPay and Marriott as part of a wider shift to grow volume by focusing on payments for bigger restaurant and hospitality brands.

Rackspace’s massive email outage caused by ransomware

Rackspace’s massive email outage caused by ransomware

Article
Dec 08, 2022

Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.

Holiday shoppers stick with online-only retailers, but the venue is changing

Article
Dec 07, 2022

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

The Era of Uncertainty: Merchant Services Providers

The Era of Uncertainty: Merchant Services Providers

Report
Jul 07, 2022

Market growth for small- and medium-sized businesses (SMBs) has been on the rise for the last few years. But with recession looming, payment service providers (PSPs) need to pivot to helping clients keep their doors open, or else risk losing ground.

Rethinking sales to lead with customer experience | Sponsored Content

Article
Jun 07, 2022

In the B2B market, revenue-driven decision-makers will find success in putting customers first, merging data with creativity to improve the buying experience, and remaining agile to evolving buyer preferences.

Pleo becomes expense management unicorn after mega-round

Pleo becomes expense management unicorn after mega-round

Article
Jul 07, 2021

The expense management fintech raised $150 million and will now target larger employers to fuel growth as the wider market heats up.

Small-Business Payments Disruptors

Small-Business Payments Disruptors

Report
May 28, 2021

Service providers are using their existing relationships with small businesses to move into financial services, taking on financial institutions by offering solutions like lending and bank accounts that are powered by partnerships, digital banking developments, and even in-house banks.

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The Number of UK SMBs with Revenue Declines Grew Fourfold Since the Pandemic

The Number of UK SMBs with Revenue Declines Grew Fourfold Since the Pandemic

Article
Sep 08, 2020

The economic realities brought on by the pandemic are negatively impacting revenue growth for many small and medium-sized businesses (SMBs).

Social Media Advertising in Q2 2020 and Beyond

Social Media Advertising in Q2 2020 and Beyond

Report
Apr 23, 2020

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas

Article
Aug 07, 2019

When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.

Marketplaces 2019

Marketplaces 2019

Report
Aug 06, 2019

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.

Facebook Advertising in 2021

Facebook Advertising in 2021

Report
Jul 16, 2019

How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

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