Google, Meta to get boost from Western Europe digital ad spending: Total category expenditures to exceed $90 billion this year, fueled by appeal of search and display formats.

Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Best Buy hops on retail ad network bandwagon: The electronics company is the latest of many to leverage its valuable consumer purchase data to form its own media company.

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.

More retailers are selling profitable ad space to other brands and CPGs—and deciding to expand their retail media networks to generate even more sales. In a recent survey, more than one-third of professionals said they anticipate ad revenue growth between 26% and 75%.

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.