Peacock Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Peacock

NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform

Article
Apr 26, 2020

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

The Weekly Listen: Peacock ... Kind of Launches, Goodbye Privacy and a Digital Upfronts

The Weekly Listen: Peacock ... Kind of Launches, Goodbye Privacy and a Digital Upfronts

Audio
Apr 24, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss NBCUniversal's half-launched video streaming service Peacock, whether privacy will disappear during the coronavirus, Quibi's plans for TV, AMC's digital upfronts platform, YouTube showing creators which hours their audiences are online, how smart a dog is and more.

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

The Weekly Listen: New Video Streaming Services, Online Grocers' Future and a Reversed Techlash

Audio
Apr 03, 2020

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

US Subscription Video Landscape 2020

US Subscription Video Landscape 2020

Report
Feb 20, 2020

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

Is Disney+'s Initial Success Sustainable?

Is Disney+'s Initial Success Sustainable?

Audio
Jan 23, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

Audio
Jan 07, 2020

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

Shoppable Content Will Evolve Toward Sight, Sound and Motion

Article
Dec 19, 2019

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Report
Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

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The Streaming Wars Will Create 'Another Disney'

The Streaming Wars Will Create 'Another Disney'

Audio
Dec 04, 2019

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

Audio
Nov 22, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Report
Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

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