In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Blockchain is transforming payments, identity, and investing. Financial institutions must modernize quickly or risk losing relevance amid the shift to real-time, programmable systems.

In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

PMorgan, Citi, and Wells Fargo posted solid earnings but noted possible turbulence ahead.

Cardholder metrics improve as the issuer takes on Apple’s outsize subprime borrowers.

The integration of Nutmeg brings retail wealth management under its brand.

JPMorgan Chase signed updated contracts with Plaid, Yodlee, Morningstar, and Akoya, accounting for more than 95% of open banking data requests to the bank’s systems. FIs that have made no effort to securely transmit consumer data are lagging technology-forward peers in customer experience and consumer privacy and security. Without a policy nudge, it’s easy for FIs to be tempted to put open banking on the back burner—alongside the digital transformation that should have come with it.

JPMorgan Chase will launch a digital-only retail bank in Germany in 2026. And Santander revealed that its US digital-only retail bank, Openbank, attracted over $6 billion in deposits in its first year. For a traditional bank, running a digital-only bank is a strategic choice rather than the side project it may seem. Rebuilding the technology stack and experience from the ground up fosters necessary digital transformation and enables business growth in new markets. To break out of a mold, bankers should think big about their options: A small subsidiary built from scratch can reshape the business.

Fintechs, big tech, and payment players are using genAI to redefine finance. To compete, banks must pair strategic genAI investment with hyper-personalization and human support to earn customer trust and loyalty.

JPMorgan Chase, Wells Fargo, and Citigroup posted solid Q3 2025 earnings but reiterated warnings about Trump’s economic policies. So far, major issuers’ earnings do not telegraph major warning signs about the state of the US consumer, but CEOs like Jamie Dimon are still preparing for “a wide range of scenarios” in the face of stewing geopolitical unrest, possible sticky inflation, increased asset prices, and tariff and trade uncertainty. With worsening economic conditions possibly on the horizon, issuers should consider allocating marketing dollars to promote their popular card-linked installment plans. This could help issuers avoid losing spend as consumers trade down to the debit cards or switching to BNPL providers.

JPMorgan Chase, Wells Fargo, Citibank, and Goldman Sachs reported earnings for Q3 2025. JPMorgan, the largest, reported revenues of $47.1 billion, beating analyst estimates, and raised its full-year outlook for net interest income. All beat estimates on adjusted earnings. Big banks projected a characteristic mix of optimism and caution in Q3. Banks have ample headroom for growth, but earnings will suffer if economic conditions worsen, consumer credit declines, markets fall, or deals slow.

Amazon added JPMorgan Chase, Santander, and Wells Fargo as financing partners for used vehicles on Amazon Auto, per Automotive News. Those banks now offer auto loans through the platform, which lets buyers apply for auto loans via Amazon in cities where sellers list used vehicles. The latest Amazon Auto partnerships illustrate embedded finance’s ascendancy into the mainstream. Megabanks and large regional banks will continue to participate in dedicated embedded finance partnerships, particularly with partners that need scale—demonstrating the maturity of a business model that 10 years ago didn’t even have a name.

Fandom is driving brand growth, according to an Advertising Week New York 2025 panel presented by Spotify emphasizing the audio platform’s role in reaching engaged fans dedicated to their favorite artists. Brands must tap into fandoms that align naturally with brand offerings, key audiences, and ad strategies.

BNPL payment value and user growth will decelerate in the coming years as the industry matures. But BNPL providers still have a big opportunity to grow their share of retail sales.​

The $106 trillion Great Wealth Transfer is creating new investors who bypass legacy advisors and favor digital tools and alternative assets. To stay competitive, banks must innovate—or risk ceding the future of wealth to nimbler fintechs and robo-advisors.

Visa’s retreat reflects regulatory chaos and rising data access fees, signaling broader instability for fintechs and the future of “open” banking in America.

JPMorgan, Bank of America, and others are opening hundreds of new locations, leaning on physical presence to win deposits and outmaneuver fintech rivals.

The news: JPMorgan Chase is reportedly in late-stage talks to take over the Apple Card portfolio from Goldman Sachs, per The Wall Street Journal. Our take: Apple needs a stable financial partner after a rough road with Goldman Sachs’ regulatory scrutiny and failed experiment with consumer banking.

Our midyear report revisits the top trends we named in early 2025 to see what’s shaping the market, evolving fast, or fading in the rearview mirror.