eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.

eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

eMarketer vice president of multimedia Paul Verna and forecasting analyst Eric Haggstrom discuss this year's digital NewFronts. Where do most viewers watch Hulu's content? What are these new "binge ads"? And what did they think of YouTube's presentation?

US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and senior forecasting director Monica Peart discuss Hulu: how much it makes in advertising, how its ad-supported and ad-free offerings compare with Netflix and what impact Disney's increased controlling stake has on the platform.

At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen delves into our numbers for digital video ad spending. Watch now.

We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.