eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.
With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.
At the end of last year, we asked three important questions about Facebook in 2019.
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.
eMarketer forecasting director Shelleen Shum explores our US programmatic ad spending estimates for video on connected TV and the platforms contributing to its growth.
eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.
eMarketer forecasting analyst Eric Haggstrom examines our first-ever ad spend estimates for US connected TV.
The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.
eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
Powerful data and analysis on nearly every digital topic.
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