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GDPR Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for GDPR
Why Customer Data Platforms Are Hot Right Now

Why Customer Data Platforms Are Hot Right Now

Article
Aug 02, 2018

There’s a lot of confusion over what CDPs are, but they're getting the attention of people with deep pockets. Here's what you need to understand about them.

Most Marketers Adjust Their Tech Stacks Once or Twice Per Year

Most Marketers Adjust Their Tech Stacks Once or Twice Per Year

Article
Jul 20, 2018

Few marketers frequently replace their tech vendors, according to a study by Walker Sands.

Getting Vendors Compliant With GDPR Is a Legal Headache

Getting Vendors Compliant With GDPR Is a Legal Headache

Article
Jul 16, 2018

Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.

B2B Marketing Data

B2B Marketing Data

Report
Jul 10, 2018

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

The GDPR Is Leading Some Publishers to Shut Off Open Exchanges

The GDPR Is Leading Some Publishers to Shut Off Open Exchanges

Interview
Jun 13, 2018

Jessica Barrett, global head of programmatic at the Financial Times, spoke about how FT adapted to new data regulations.

Changes to Facebook Advertising After Cambridge Analytica

Changes to Facebook Advertising After Cambridge Analytica

Report
Jun 07, 2018

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.

Ad Spending in Europe 2018

Ad Spending in Europe 2018

Report
May 10, 2018

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.

Powerful data and analysis on nearly every digital topic.

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