There’s a lot of confusion over what CDPs are, but they're getting the attention of people with deep pockets. Here's what you need to understand about them.
Few marketers frequently replace their tech vendors, according to a study by Walker Sands.
Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.
This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
Jessica Barrett, global head of programmatic at the Financial Times, spoke about how FT adapted to new data regulations.
eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.
This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
Powerful data and analysis on nearly every digital topic.
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