US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.

About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

A few particular categories are most susceptible to new regulations, like behavioral targeting.

We estimate that 22.0% of UK internet users will use ad blocking tools this year, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. Growth in user numbers will slow to single digits for the first time.

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Nearly 30% of internet users of all ages in France will use ad blocking software or tools this year, to limit their exposure to digital ads. Annual growth rates will drop below 10%, however, and continue to decline.

Ad blocking user growth is slowing in the UK, with rates much lower than in France and Germany. But it’s still costing publishers revenues. Better advertising and messaging are on the horizon, which might help slow rates still further.

Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.

Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

New data regulations are leading UK internet users to ask tech platforms to remove their personal data.

CDPs are the hot thing in marketing tech, even though their main features have existed for several years.

Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.

Data privacy concerns are driving ad buyers to work closer with their publisher partners.

A recent survey signals that GDPR is still a worry for marketers. Many feel that it’s not enough to merely have their own data in check. It’s also necessary to get their tech partners aligned with the law. But this is not an easy task to pull off because, unlike marketers, vendors often do not have direct relationships with consumers.

Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data.