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Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
Consumers are embracing mobile delivery as they get comfortable with mcommerce, and quick service restaurants are seizing the opportunity.
Food delivery, common in urban areas where population is dense and car ownership is low, is expanding to the suburbs and beyond thanks to the rise of digital services connecting users to restaurants.
According to a new survey from Fetch, more than four in 10 consumers say have ordered food to go while on their daily commute.
Along with meal kits and instant ramen, food delivery has vastly altered the American palate for at-home dining. But despite growing competition in the digital delivery space, not everyone has embraced it.
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