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Black Friday Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Black Friday

Shopify expects macroeconomic challenges in Q1

Article
Feb 16, 2023

Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

What trends will dominate 2023?

What trends will dominate 2023?

Article
Dec 30, 2022

What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.

Holiday Shopping in Western Europe

Holiday Shopping in Western Europe

Report
Dec 08, 2022

In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.

Paid search rules the Cyber Five

Article
Dec 02, 2022

Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.

A positive sign for retailers: Consumer spending ticked up in October

A positive sign for retailers: Consumer spending ticked up in October

Article
Dec 01, 2022

US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.

A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving

Article
Dec 01, 2022

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

Big Tech is still making big profits despite investors’ displeasure

Big Tech is still making big profits despite investors’ displeasure

Article
Dec 01, 2022

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

A record-setting 196.7 million US consumers shopped over the Cyber Five

A record-setting 196.7 million US consumers shopped over the Cyber Five

Article
Nov 29, 2022

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Amazon Ads' reporting mishap on Black Friday gives retail media a (temporary) black eye

Article
Nov 29, 2022

Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.

Cyber Monday was the biggest online shopping day ever

Cyber Monday was the biggest online shopping day ever

Article
Nov 28, 2022

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

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Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

Best Buy, Dick’s Sporting Goods, and others position themselves for success

Best Buy, Dick’s Sporting Goods, and others position themselves for success

Article
Nov 23, 2022

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick’s Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

Everyone knows the term Cyber Monday, but have you ever wondered where it came from?

Everyone knows the term Cyber Monday, but have you ever wondered where it came from?

Article
Nov 23, 2022

In 2002, Comscore noticed a spike in online sales the Monday after Thanksgiving, a phenomenon we now know as Cyber Monday. Our analyst Andrew Lipsman and Dan Hess, formerly of Comscore and now at The NPD Group, share four facts about the retail holiday.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Report
Nov 16, 2022

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

Amazon Prime and Walmart+ go head-to-head for new subscribers

Amazon Prime and Walmart+ go head-to-head for new subscribers

Article
Nov 08, 2022

Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.

In-store shopping will take precedence this holiday season

In-store shopping will take precedence this holiday season

Article
Oct 25, 2022

Consumers prefer to shop in-person this holiday season: Waning COVID-19 concerns and a desire to try before buying will give brick-and-mortar stores a lift this year.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

Amazon steals share from Cyber Five

Article
Oct 11, 2022

The Cyber Five period used to be the kickoff to the holiday shopping season. But this year, Amazon’s October Prime Day event could take away from Black Friday and Cyber Monday deals, according to Adobe.

Latin America Ecommerce Forecast 2022

Latin America Ecommerce Forecast 2022

Report
Jul 29, 2022

This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.

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