Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.
What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.
In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.
Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.
US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.
It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.
Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.
A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.
A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.
Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick’s Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.
In 2002, Comscore noticed a spike in online sales the Monday after Thanksgiving, a phenomenon we now know as Cyber Monday. Our analyst Andrew Lipsman and Dan Hess, formerly of Comscore and now at The NPD Group, share four facts about the retail holiday.
Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.
Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.
Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.
Consumers prefer to shop in-person this holiday season: Waning COVID-19 concerns and a desire to try before buying will give brick-and-mortar stores a lift this year.
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
The Cyber Five period used to be the kickoff to the holiday shopping season. But this year, Amazon’s October Prime Day event could take away from Black Friday and Cyber Monday deals, according to Adobe.
This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.