New advertising sales lead joins leading marketing and ecommerce research company as it continues to expand reach and offerings

(NEW YORK) September 7, 2023 – Insider Intelligence, the leading research, data and insights provider, today announced the appointment of Aaron Kern as Senior Vice President of Global Media Sales.

Aaron joins Insider Intelligence from Future PLC, where he served as Chief Revenue Officer of their $65 million B2B media business. A long time eMarketer and Insider Intelligence “power user,” Aaron knows well the quality of the company’s premium content and its commitment to reporting excellence. He credits the company’s sharp analysis with informing his own past sales strategies. Aaron will report to Jenna Snyder, General Manager of Media.

“Aaron Kern has unsurpassed experience in sales and revenue in the B2B media industry, and we’re thrilled he’s joining us to lead our media sales team,” said Matthias Braun, President of Insider Intelligence. “Expanding our Media Group is a pivotal component of our strategy to broaden our reach and grow our media business – with Aaron, we’re getting a heavy hitter from one of the best companies in our industry.”

A proven industry leader with two decades of sales, management, and digital media experience, Aaron has a distinguished track-record of new customer acquisition, developing and executing highly successful media sales strategies, and rolling out multiple multi-million dollar new product lines. 

“This is an exciting period of growth for our Media department and our company,” said Snyder. “Aaron will be able to leverage new offerings and recent company enhancements, including our marquee Attention! 2024 Trends and Predictions summit on the horizon, and a revamped SEO strategy to drive increased traffic to key topics. We are fortunate to be able to tap into Aaron’s deep experience and business acumen to super-serve our clients.”

Insider Intelligence’s recent product launches include Studio ii, an enhanced content marketing studio which greatly expands its custom content offerings and custom sponsored report capabilities, as well as Retail Media Weekly, and a series of Special Edition Newsletters tapping into industry events.

For more information on Insider Intelligence media offerings, please visit: https://www.emarketer.com/advertise/ or contact us at advertising@emarketer.com.

Insider Intelligence is the leading research, data and insights provider across the marketing & advertising and ecommerce fields. We empower companies to make informed decisions that maximize revenue, optimize spend and anticipate digital disruption by providing actionable forecasts and context from expert analysts, carefully vetted data sources and our proprietary research methodology. Insider Intelligence is a division of Axel Springer S.E.

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