Social Ad Performance Metrics
Social Media Marketing Performance Benchmarks, Worldwide
Geography:
Overall
Social Ads
Facebook Ads
by Social Network
Referral Share
by Industry
Facebook Engagement Rate
Facebook Posts per Day
Instagram Engagement Rate
Instagram Posts per Day
Twitter Engagement Rate
Twitter Tweets per Day
Geography:
Worldwide
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Social Ad Performance Metrics, Worldwide

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Click growth
-23.0%
-12.0%
4.0%
24.0%
40.0%
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Cost per thousand (CPM)
$5.34
$5.32
$5.31
$6.67
$4.95
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– CPM growth
6.0%
10.0%
-3.0%
-3.0%
-7.0%
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Clickthrough rate (CTR)
1.1%
1.1%
1.2%
1.3%
1.1%
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– CTR growth
-37.0%
-27.0%
-27.0%
-3.0%
4.0%
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Impression growth
20.0%
24.0%
36.0%
28.0%
35.0%
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Ad spending growth
27.0%
37.0%
32.0%
24.0%
25.0%
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Source: Kenshoo

Note: represents activity on the Kenshoo platform, broader industry metrics may vary

Additional Note: growth represents year-over-year change

Methodology: Data is from the quarterly Kenshoo report titled "Digital Marketing Snapshot." Data is based on more than 750 billion impressions, 15 billion clicks and $7 billion in advertiser spending across search and social platforms worldwide. Kenshoo has over 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.