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Compare performance against reliable industry metrics

Performance Metrics that Add Up

Our performance metrics incorporate thousands of datapoints from 34 sources. These campaign metrics help you benchmark marketing effectiveness across channels, devices, formats and industries.

Display
  • Clickthrough Rate (CTR)
  • Conversion Rate
  • Display Time
  • Expansion Rate
  • Expansion Time
  • Impressions
  • Interaction Rate
  • Interaction Time
Email
  • Average Order Value
  • Bounce Rate
  • Click Rate
  • Click-to-Open Rate
  • Conversion Rate
  • Open Rate
  • Revenue per Email
  • Unsubscribe Rate
Mobile
  • Average Order Value
  • Clickthrough Rate (CTR)
  • Completion Rate
  • Conversion Rate
  • Cost per Install
  • Cost per Purchase
  • Cost per Registration
  • Cost per Reservation
Retail & Ecommerce
  • Add-to-Cart Rate
  • Average Order Value
  • Average Page Views per Visit
  • Average Spend per Visit
  • Average Visit Duration
  • Cart Abandonment Rate
  • Conversion Rate
Search
  • Clickthrough Rate (CTR)
  • Conversion Rate
  • Cost per Click (CPC)
  • Impressions
  • Market Share
  • Spending
  • Conversion Rate
Social Media
  • Clickthrough Rate (CTR)
  • Conversion Rate
  • Cost per Click (CPC)
  • Cost per Engagement (CPE)
  • Cost per Thousand (CPM)
  • Cost per View (CPV)
  • Impressions
  • Market Share
  • Spending
Video
  • Clickthrough Rate (CTR)
  • Completion Rate
  • Impressions
  • In-View Time
  • Time Spent
  • Viewability Rate
  • Viewability Completion Rate
  • Views