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Share of Average Purchase Intent Clicks

Share of average purchase intent clicks is the proportion of clicks indicating purchase intent that are attributed to specific retailers, and calculated by dividing the number of purchase intent clicks a retailer receives by the total number of purchase intent clicks across all retailers, then multiplying by 100 to express it as a percentage.

Source
Methodology
Notes
Updated: Q2 2025
MikMak
MikMak is a software and analytics company.
Updated: Q2 2025
MikMak
Data is collected and analyzed quarterly by MikMak. The dataset is based on the analysis of key ecommerce KPIs collected across hundreds of multichannel brands over 250 channels and thousands of retailer integrations to understand consumers' online shopping behavior.
Updated: Q2 2025
MikMak
Data represents activity among MikMak clients, broader industry metrics may vary. The proportion of clicks indicating purchase intent that are attributed to specific platforms (e.g., social media sites, search engines, websites) and calculated by dividing the number of purchase intent clicks a platform receives by the total number of purchase intent clicks across all platforms, then multiplying by 100 to express it as a percentage.
Updated: Q2 2025
MikMak
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