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Industry KPI Results
> Email Open Rates

Email Open Rates

Email Open Rates is calculated by the number of opens divided by the number of emails delivered.

By Email Type
By Region
By Country
By Message Type
By Region, Industry and Type
By Industry
Omnisend
Source
Methodology
Notes
Updated: 2024
Omnisend is an ecommerce marketing automation platform.
Updated: 2024
Data is from the September 2021 "2020 Ecommerce Marketing Statistics Report: Email, SMS, and Push Messaging." Data is based on over 10 billion emails, nearly 31 billion SMS, and 20 million web push messages worldwide sent from the Omnisend marketing platform during 2019 and 2020.
Updated: 2024
Data represents activity tracked by Omnisend, broader industry metrics may vary. The open rate of a campaign shows how many recipients have opened the email. It is calculated by dividing total opens by total emails sent.
Updated: 2024
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