Source: EMARKETER Forecast, June 2026 - June 2026
Note: represents the gross value of products sold by Amazon; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes Whole Foods, direct, and marketplace sales
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.