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Note: Ages 14+; internet users who have made at least one purchase via a livestreaming session during the calendar year, including desktop/laptop, mobile, and tablet purchases; excludes virtual items gifted by viewers to livestream presenters

Additional Note: Livestream sessions can take place on an ecommerce website or a social media platform.

Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.

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