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Note: Ages 14+; internet users who have made at least one purchase via a livestreaming session during the calendar year, including desktop/laptop, mobile, and tablet purchases; excludes virtual items gifted by viewers to livestream presenters

Additional Note: Livestream sessions can take place on an ecommerce website, video platform, or social network platform. Examples of these websites and platforms include Instagram Live, TikTok Live,QVC, Whatnot, YouTube Live.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.

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