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EMARKETER
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Livestreaming Retail Ecommerce Sales, per Livestream Buyer
Overall
Livestreaming Retail Ecommerce
Buyers
Livestreaming Retail Ecommerce Buyers
per Buyer
Livestreaming Retail Ecommerce Sales, per Livestream Buyer
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2025 
Note: includes products or services ordered via online video streams where the presenter demonstrates and discusses the offering and answers audience questions in real time; includes purchases via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets and virtual items gifted by viewers to presenters
Additional Note: Livestream sessions can take place on an ecommerce website, video platform, or social network platform. Examples of these websites and platforms include Instagram Live, TikTok Live,QVC, Whatnot, YouTube Live.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.
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