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EMARKETER
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Household Essentials
Overall
Physical Retail Sales, by Product Category
Physical Retail Sales Growth, by Product Category
by Product Category
Computer & Telecoms Equipment
Electrical Household Appliance
Food & Beverage
Footwear & Leather Goods
Furniture, Lighting, & Household Articles
Hardware, Paint, & Glass
Health, Personal Care, & Beauty
Health
Household Essentials
Household Goods
Personal Care & Beauty
Textile & Clothing
Textile, Clothing, & Footwear
Other Product Category
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: excludes household goods ordered using the internet, regardless of method of payment or fulfillment; household goods are products that people regularly buy from a grocery store, including pet food, household cleaning products, personal care products, and other household consumables; excludes cosmetics and beauty products, prescription drugs, and over-the-counter medication
Additional Note: Sales can occur through channels outside of traditional grocers or supermarkets, such as warehouse clubs and superstores, convenience stores, gas stations, pharmacies, drugstores, and online delivery and meal-kit subscription services
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
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