Source: EMARKETER Forecast, June 2025 - June 2025
Note: excludes products or services ordered using the internet; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: Electrical household appliances includes electrical devices for household use, such as kitchen appliances, vacuum cleaners, and electrical gadgets.
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.