Source: EMARKETER Forecast, October 2024 - June 2025
Note: excludes products or services ordered using the internet; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Additional Note: The “other” product category includes computers and related equipment, telecommunications equipment, carpets, rugs, wall and floor coverings, toys and hobby, garden equipment, pets and pet supplies, watches and jewelry, secondhand goods, and other items.
Methodology: Estimates are based on the analysis of data from benchmark source Office for National Statistics (ONS), estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.