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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Time Spent with Connected TV and TV
Source: EMARKETER Forecast, May 2025 - June 2024
Note: ages 18+; includes all time spent using the internet through a connected TV and watching TV; includes connected TV devices such as Apple TV, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs; excludes time spent with video via social networks; TV includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2020 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.