Source: EMARKETER Forecast, May 2025 - June 2025
Note: ages 18+; individuals who use the internet through a connected TV at least once per month; includes all time spent using the internet through a connected TV; includes connected TV devices such as Apple TV, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs; excludes time spent with video via social networks
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.