Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers do their homework before heading to stores
Article |
Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
Article |
Aug 29, 2025
Apparel winners and losers in 2025
Article |
Aug 29, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
Article |
Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
Article |
Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
Article |
Aug 28, 2025
Revolut takes big step toward expanding in the US
Article |
Aug 28, 2025
Neurologists think in terms of drug categories, not product names
Article |
Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
Article |
Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Homeowner Insurance Policyholders
Overall
by Age
by Generation
Source: EMARKETER Forecast, March 2025 - June 2024
Note: homeowner households with at least one member whose name is on a home insurance policy as the owner of the policy; policies include those with delinquent payments and those paid by someone outside the household; excludes landlord insurance for residential properties
Additional Note: HO-1, HO-2, HO-3, HO-5, HO-6, HO-7, and HO-8 policies are included, covering homes such as condos, mobile and manufactured homes, and high-risk homes that do not meet the insurer standards required for most types of insurance.
Methodology: Estimates are based on the analysis of various elements related to the insurance market, including historical trends and revenue reports of the major players in the insurance market, historical trends in consumer behavior, reported national statistics from standard-setting organizations, government branches, census bureaus, and the Federal Reserve, and estimates from other industry associations.