Events & Resources
Events
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Explore our Research →The big answers: EMARKETER Daily quiz
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Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
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Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
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Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
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Oct 10, 2025
Consumers get a head start on holiday shopping
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Oct 9, 2025
How Coach is brewing up experiences
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Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
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Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
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Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
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Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
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Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Media Social Ad Spending
Omnichannel Retail Media
Retail Media
Retail Media Social
Connected TV
Onsite vs Offsite
by Format
by Company
Source: EMARKETER Forecast, September 2025 - October 2025
Note: advertising purchased through retailer media networks or DSPs that is placed on social platforms such as Meta, TikTok, Snap, or Pinterest. These ads are attributed to retail media spending because they are sold by or through a retailer’s network rather than directly by the social platform.
Additional Note: Includes ad formats such as feed ads, video ads, and other display formats appearing within social environments. Ads appear on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices.
Methodology: Estimates are based on the analysis of macro-level economic conditions, historical advertising market trends, reported revenues from major ad publishers, estimates from other research firms, benchmark sources, consumer media consumption and device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.